Although there are many luxury goods into the U.S. mainland market, the major luxury brands are very optimistic about the prospects for the development of this market, but in actuality, but cautious. In Western countries, the luxury brand to carry out e-commerce business has been for many years.Replica Louis Vuitton, Hermes and other online shopping in Europe and the U.S. business, however, the U.S. market has been slow to move, related to immaturity of the market with the United States, however, these luxury goods company did not move from the U.S. Mainland exclusive luxury online shopping site and is everywhere, and this at the same time, a variety of overseas purchasing shop is also open catch on.
About this in the interview this year, Singapore Asia Fashion Forum, LV bag brand most of the continental United States consumers LVMH Group, South Asia, Southeast Asia and Middle East Group Chairman and LVMH's private equity fund L Capital Asia Managing Partner Ravi Thakran Louis Vuitton shop around the world choose the best lots in the most perfect form of presentation. For the United States, Replica Louis Vuitton also want to be able to find the perfect way to show before did not find a feasible road, Louis Vuitton will not easily carry out the official website of the online shopping business on the web. So far, the luxury brands under the LVMH Group also no one in the United States, the official online shopping business. The brand of the Richemont Group, Swatch Group brand in the official online shopping also failed initiatives, Chanel, Dior and Prada big line is on hold.
Luxury brands to enter the field of electronic commerce in the United States is inevitable. For many big development in the United States is facing two problems: First, the brand recognition. Many brands, even the first-line brand brand recognition in the second and third tier cities are inadequate. Second, the United States of vast areas of the prefecture-level cities, there are more than 600 luxury brands is difficult in the case of lack of brand awareness in every city to open the store. Therefore, the e-commerce platform is the best markets and sales channels. As the online platform, the brand not only can brand information passed to consumers around the country, as well as those who suffer from the local-brand retail guests purchase channels, LV ultimately whether to enter the electricity supplier business, maybe in the future we can see .
For an enterprise transformation, something is terrible, do not know is not LV Board of Directors of the Company, the results are not satisfied or for whatever reason, personally think that Louis Vuitton in Asia, especially in the U.S. business shine despite world economic downturn, but the population of the United States purchase and consumption of luxury goods is more and more, Louis Vuitton is firmly seize the opportunity, because some enterprises are often a transformation on the problem, today, this phenomenon is the world's largest luxury goods company seeks the transformation of a signal.
Louis Vuitton since the company was founded in 1854 in Paris, France, as the world's leading luxury brand, Replica Louis Vuitton has been a symbol of the art of stylish travel. LV can delicate to the point of luxury, even if a little accessories are very fine, to withstand high pixel magnifier close look at whether Western Christmas tradition of the festive season in the United States, LV bags has been sent decent high-end gift, but if the product is popular, although most people like the price, however, high above the luxury position will be to reduce it?
LV recently go big "people" line, looks after the coaching change, The LV Brand adjust the strategic direction, lower social status and change to go "grassroots". But consumers in the end buying a account? From LV advertising is relatively close to the civilian population of a single watch TV ads on TV is not see the Louis Vuitton.
Today, the luxury goods industry's most significant news is LV's coaching change, now LV prepared by an experience all in the fast moving consumer goods industry managers in charge of the luxury brands, it is the industry by surprise. The industry view, the status of the face of the global economic downturn, LVMH expects a public FMCG goods market experience of leaders, help LV to win wider group of customers, but the results will be to the good direction? We will wait and see, Replica Louis Vuitton will be out of a new world.